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Siena, Italy

One of the Most

Amazing Cities...

On Earth

The Italy Masterclass Experience

This is the ultimate photography educational experience. Take your wedding and portrait photos to the next level while immersing yourself in the history and artistry of Siena, Italy.

You’ll gain powerful new photography skills as you are instructed by world-renowned photographer and Nikon Ambassador Brett Florens. Complete with professional models and exquisite gowns, you’ll capture awe-inspiring images for your portfolio while you learn techniques you can immediately use in your own photography. In addition to the education, you’ll experience historic accommodations and the amazing culinary cuisine of Italy, with dinners and wine served at the finest restaurants in Siena.

Brett Florens

INSTRUCTOR: BRETT FLORENS

Internationally acclaimed South African photographer, Brett Florens, launched his career in 1992 while fulfilling national service obligations. Brett thrived on the opportunity and soon found himself in the thick of newsworthy events, creating images that found a ready market in newspapers and other media and having his work published around the globe. His passion for photography had begun. Since then, Brett's devotion to photography has taken him from photojournalism to a highly successful wedding, commercial, and fashion photography business. Brett’s energy, his enthusiasm for life, and passion about his work as a photographer have led him to be recognised worldwide. You have only to look at his images to be inspired by his creative talent.

Brett's Website

Awards and Sponsors

Brett’s devotion to photography has taken him from photojournalism to a highly successful wedding, commercial, and fashion photographer.

He is a Nikon Premium Ambassador and is regarded by Nikon as “one of the world’s most influential photographers”. He is also sponsored by Lowepro, Manfrotto, Adobe, Lexar, and Elinchrom. Brett has achieved numerous accolades, including the prestigious distinction of being chosen as the representative Nikon Wedding Photographer worldwide for Photokina in Germany. He has published three books on wedding photography with Amherst Media USA, “The Brett Florens Guide to Photographing Weddings”;“75 Bridal Portraits” and “One Wedding”. Other publications of his work include a coffee table book “Perfect Weekend” which features some of South Africa’s most famous personalities, including Bishop Desmond Tutu, FW de Klerk, Trevor Manuel, and Jonty Rhodes. His work is also showcased in a coffee table book commissioned by Princess Charlene of Monaco entitled ``Terre et Rêve.`` Brett has also produced 5 popular tutorial DVD’s. He runs photographic workshops around the world, from South Africa, Bucharest, Dubai to Dublin, Glasgow and London, as well as an online workshop for the prestigious CreativeLive, streaming from Seattle, USA. Brett speaks annually at international conventions such as the SWPP Convention in London and the WPPI in Las Vegas.

Curriculum

The instruction will take place Wednesday September 30th through Saturday October 3rd. Tuesday September 29th and Sunday October 4th are free days, designed to give you the ability to enjoy Siena on your own or with classmates.

MON SEPT 28

  • Check-in 16:00/4:00pm

TUES SEPT 29

  • Breakfast
  • FREE DAY

WED SEPT 30

  • Breakfast
  • Understanding your brand and what it takes to manage your unique brand.
  • Understanding your target market and evaluating where to target your marketing
  • Marketing to the Bride – Print, Electronic and Bridal Shows
  • Looking at gear – Cameras Lenses, memory, lighting etc.
  • Handling your first contact from the client, be it email or telephonic. Your telephone manner. Email body and subject line
  • The Pre-wedding meeting – managing clients emotional expectations. Sales techniques
  • Live Shooting: An Engagement session.
  • Group Dinner

THURS OCT 1

  • Breakfast
  • Costing and pricing for a sustainable and profitable business
  • Marketing to the trade – becoming an industry expert
  • Creating a stress -free timeline for the day of the wedding
  • Live Shooting: A Mock Wedding
  • Group Dinner

FRI OCT 2

  • Breakfast
  • Managing Workflow
  • Social media
  • Output options – Shoot and share vs printed products
  • Post wedding sales
  • Live Shooting: Afternoon Portfolio Building
  • Group Dinner–“Lite” and fast to accommodate nighttime shoot.
  • Live Shooting: Evening/Nighttime

SAT OCT 3

  • Breakfast
  • Discussing the Triggers of fascination.
  • Review of Images shot by attendees.
  • One on one branding sessions with Brett
  • Live Shooting: Portfolio Building
  • Group Dinner

SUN OCT 4

  • Breakfast
  • FREE DAY
  • Celebratory Group Dinner

MON OCT 5

  • Breakfast
  • Check out 10:00am

Masterclass Details

“There is something about Italy that heightens the artistic senses. For centuries the Italians literally lived for art. Art was the purpose of life. You can experience this single-minded pursuit of artistic perfection every time you look at the architecture, view a sculpture, taste the regional pasta, drink the wine of a local farm, listen to the language, view a painting, or gaze out over the expanse of the manicured countryside. That is the effect Italy has on me. My own artistic talent—photography—becomes fully enmeshed with every other part of my soul, and my daily life is infused with a love and longing for art—both to view it, and create it. Italy profoundly affects me, and I want to be able to give that same experience to everyone.” –Jeff Medford, founder of MZed

Lodging

You will be staying at a bed and breakfast in the very heart of Siena, just steps away from the famed Piazza del Campo.  You will receive a private bedroom and bathroom with your class registration, and options are available for family members or friends who wish to tag along.

Dining

This experience is as much about great food as it is great photography!  Designed to introduce you to the best of Italian cuisine, the masterclass includes breakfast every morning and dinners on class days—including wine.  There will also be a celebratory final dinner on our last night together.

Weather

Temperatures in Siena will average a very pleasant 20C°/67°F during the day to  10C°/50°F at night, so jackets/sweaters are recommended. The chance of rain is minimal, but bring a light rain jacket just in case.

Travel

There are several options for arriving in Siena.  You may fly into either Florence or Pisa, and then proceed to Siena via train or rental car.  A train can take you from Florence or Pisa , and it is a quick 5-minute cab ride to the B&B.  If you choose to rent a car, parking will be costly (3 days is €85), and you must park outside of the city walls, necessitating a 15-20 minute walk.  Siena is a very walkable city; as such, all of our time together will be spent on foot.

What to Bring

Camera Gear: Your camera, your best lenses, speedlite flashes, portable lightstands (if you use more than one speedlite at a time),  a reflector, and a laptop.  Don’t buy any new camera gear just yet!  Nikon will provide an assortment of bodies and lenses to use during the class.

Clothing and Toiletries: It’s best to bring all the clothing you need for the week.  Bring whatever toiletries you need with you, as unlike hotels, the B&B does not supply daily soap, shampoo, etc.

Price

£2395, €3295, $3,495:  This is per person attending the class, which includes accommodations for seven nights, breakfast and dinner on class days, model fees, and all education.

ADDITIONAL PEOPLE:

Prices start at just £400, €575, $595 additional for family members or friends who are not attending class but will share your room, and discounts are available for multiple people who sign up for the class. For any of these scenarios, please contact us for details.

EZPAY:

If desired, an EZPAY plan breaks the cost into four payments of £615, €845, $895. The 1st payment is required to reserve your spot, the 2nd payment is due by June 1st, the 3rd payment is due by July 15th, and the balance is due September 1st.

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7 Lodging Days

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4 Class Days

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Amazing Memories

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Breathtaking Photographs

Register

Both full purchase and EZPAY are available online, just click the REGISTER button, or contact us below.

Contact Information

We’re accessible!  If you have questions, comments, or are just plain lonely, our customer service representative Sarah will be more than happy to assist. Just call the office or drop us an email.

9841 Washingtonian Blvd. Gaithersburg, MD 20878
+1-202-448-2895
US Toll Free: +1-877-318-1032
info@mzed.com

Get in Touch